I participated in this a few years ago and decided to again this year. My friend from the UK was doing it and that's how it reminded me, "Oh yeah.. I know what this is... I'll do it to!" It wasn't until the second giveaway day (on the 10th) that I realized that this was a UK thing. The giveaways were of UK based companies with winners only from the UK (or else had to pay shipping). No, not even the U in Day 01's prompt of FavoUrite tipped me off as that's how I also spell the word.
Not a problem as most were building tools for your business which I'm not that serious about (plus The Sister and I no longer have an Etsy store and that was one prize, something to fancy it up and get you more business). It was still fun to participate and to see mainly non-Americans posting their stuff. Or how for Day 26 (self-care) a lot of photo's were of teas in or out of doors. Adorable. That's not something you'll find from an American really.
But for this post I'll show you my personal journey through the month.